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Global Web Manager

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Date: Jun 4, 2021

Location: Wickliffe, OH, US, 44092 Deer Park, TX, US, 77536 Brecksville, OH, US, 44141 Houston, TX, US, 77034 Wickliffe, OH, US, 44092 LaPorte, TX, US, 77571-9768

Company: Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.

At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Read the cover story in Smart Business Magazine to learn how Lubrizol plans to advance its growth.


Lubrizol is currently seeking an experienced Global Web Manager. In this role, you will be responsible for the digital strategy, web governance, and execution of online digital marketing activities that help key stakeholders across Lubrizol reach their business and marketing goals. You will also utilize exceptional leadership skills and technical acumen to enhance all aspects within our web platform. Outcomes include improved inbound marketing, improved web experience, content relevancy management, quality lead generation, online brand management, web governance model, integrations with other key digital platforms, and analytics for marketing insights. This role will also manage all of Lubrizol's domain names and web compliance standards.


Responsibilities Include:


  • Responsible for day-to-day strategy and global use of Lubrizol.com, including consulting with commercial teams to set campaign goals, pilot campaign projects, measure results and react and plan appropriately
  • Manage the web team resources
  • Guide re-design of web experience based on learnings from recent web audit
  • Develop standards, templates and tool kits around SEO, page set up, measurement and other governance tools
  • Create and deliver dashboard for analytics reporting and ongoing continuous improvement Ensure program strategies are aligned to the organization's roadmap objectives
  • Lead efforts to test, evaluate, and continuously optimize processes and campaigns strategies
  • Strategize on current digital marketing best practices that improve results and proactively identify opportunities that drive incremental revenue growth leveraging digital insights
  • Partner with commercial teams to support enablement and adoption of new digital technologies
  • Be an advocate for digital marketing
  • Help align and integrate systems and data, providing a better omni-channel experience
  • Web Content Management System administration and support
  • Web project management
  • Management of vendor partners
  • Global domain name management
  • Management of web documentation and standards
  • Perform other duties as assigned


Knowledge, Skills, & Abilities:

  • Ability to work effectively with remote teams (virtual team environment)
  • Extremely detail-oriented with strong organizational skills, able to thrive under tight deadlines and perform multiple tasks effectively and concurrently
  • Exceptional verbal/written communication skills; outstanding facilitation and consensus building skills
  • Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project
  • Develop and present communications, frequently to senior leadership, communicating the desired message, at the appropriate level, for the right recipient
  • Able to build relationships with key individuals necessary for collaboration
  • Ability to translate strategy into projects and drive project execution; Experience with budgeting and business planning
  • Solid understanding of Information Architecture and Content Management platforms (like Sitecore CMS)
  • Have utilized Google Analytics and other analytics platforms/tools for online insights
  • Data Privacy law knowledge and have implemented this online
  • Web security understanding and best practices
  • Domain name registration and configuration
  • Search Engine Optimization
  • Experience managing people/supervisory management required


Education & Experience:

  • Bachelor's degree in Information Technology or Digital Marketing or equivalent web management experience required
  • Minimum of 5-7 years related experience (advanced digital campaign management, integrated marketing across search, paid media, email, web, social, customer service, sales, events, online e-commerce stores, etc.)




Lubrizol Benefits

Competitive salary with performance-based bonus plans
401K Match plus Age Weighted Defined Contribution Plan
Competitive medical, dental & vision offerings
Health Savings Account
Paid Holidays, Vacation, Parental Leave
Flexible work environment
Learn more at benefits.lubrizol.com




While headquartered in the United States, Lubrizol is truly a global specialty chemical company.  We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.


Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.

Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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