Brand Director

Date: May 23, 2023

Location: Wickliffe, OH, US, 44092

Company: Lubrizol Corporation

About Lubrizol  
The Lubrizol Corporation, a Berkshire Hathaway company, is committed to enabling a sustainable future. Our unmatched science unlocks immense possibilities at the molecular level, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter and Live Better. Our solutions are used by people every day, improving billions of lives around the world. 

We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life. 


Lubrizol is looking for a Brand Leader to be a critical contributor on the Global Marketing Communications team. This leader is responsible for advancing and elevating Lubrizol’s global brand equity to the benefit of all Lubrizol businesses. This includes building on the best of our 95-year legacy while instilling a brand experience purpose-built for our next century.

This role will be responsible for brand strategy for our master brand and governance for our business and product brands to ensure a consistent and impactful approach to branding across the company. The role also will support the development and rollout of an evolved Lubrizol vision, mission and company values.


In addition to broad brand responsibilities, the leader will oversee a global in-house Creative team, comprised of award-winning graphic designers, photographers, videographers and project managers, who supports several hundred Marketing and Communications projects each month as part of global marketing and communications roadmaps. Brand responsibilities also include directing a Tradeshow Manager and designing tradeshow positioning that maintains brand integrity while advancing the focused needs of our businesses and the industries they serve. Finally, the leader also will manage external agencies and vendor partners supporting the brand and creative services space.


The successful candidate must bring a proven ability to partner and influence stakeholders across the business, including business leaders, commercial leaders, business marketers and communications partners. A significant amount of change management will be required for success, which includes driving a One Lubrizol approach, bolstering Lubrizol brand awareness and ensuring alignment and engagement with customers, partners and employee audiences.


What you will do: 


  • Build brand strategy and governance for the Lubrizol master brand, as well as business and product brands across our global portfolio, while recognizing impact to customer and market brand experience.
  • Partner on M&A brand activities, including evaluating potential acquired brands and putting guidelines in place relative to brand transitions.
  • Bolster Lubrizol brand guidelines and templates and influence and measure adherence. Create roadmap for continuous improvement and elevation.
  • Action quick-win opportunities around turnkey brand deliverables – business cards, site signage, etc. – while building the long-term brand strategy.
  • Support the creation of an evolved company vision, mission and values and how that comes to life for our employees and our sites.
  • Oversee an experienced Global Creative team responding to several hundreds of Marketing Communications Creative requests each month.
  • Support a Tradeshow Manager, a direct report on the team, in global execution of tradeshows with brand elevation and standardization in mind.
  • Support and provide guidance on platforms such as a digital asset management platform, self-service design platforms, Creative/Copy artificial intelligence platforms and other tools that provide quick-turn value to internal clients while allowing Marketing Communications Creative resources to support strategic projects.
  • Align with and influence cross-functional colleagues who leverage Lubrizol brand assets across businesses, audiences and platforms.


What you need: 

  • Bachelor’s degree in Marketing or Graphic Design.
  • 10+ years brand management experience.
  • Proven leader and developer of global, diverse teams, including Creative Services, Events and external vendors.
  • Proven track record for successful brand management across a diverse portfolio, including establishing standards, guidelines, tool kits and templates.
  • Change agent with high emotional intelligence and the ability to influence commercial, marketing, and business leaders across the company as it relates to new standards.
  • Cross-functional collaborator skilled at bringing people together and building relationships to drive results.
  • Strong creative instincts with an appetite for following the latest brand and cultural trends and tools.
  • Astute presenter with impactful executive presence.



What Lubrizol offers:

  • Competitive salary with performance-based bonus plans
  • 401K Match plus Age Weighted Defined Contribution
  • Competitive medical, dental & vision offerings
  • Health Savings Account
  • Paid Holidays, Vacation, Parental Leave
  • Flexible work environment

Learn more at!



If you’re interested in the position, we encourage you to apply. Lubrizol is always looking for candidates who embody our cultural beliefs in everything they do. If you’re All In, Lead Decisively, Take Action, Think External, and can Be Courageous, Lubrizol could be the place for you.




Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

Job Segment: Event Marketing, Communications, Marketing Communications, Branding, Brand Manager, Marketing