Strategic Marketing Specialist/Manager, Pharma & Nutra, China

How You’ll Make an Impact

As Strategic Marketing Specialist, Pharma & Nutra, China, you'll be the pivotal role in driving the market development strategy and business growth for the Pharma and Nutraceutical business in China, with a primary focus on Nutraceutical and Oral Care applications.

The role will act as the key link between China commercial teams, technical teams, regional and the global Strategic Marketing organization to identify market opportunities, develop growth platforms, support innovation initiatives, and strengthen the company's competitive position in the Pharma & Nutra market.

The successful candidate will possess strong market insight, customer engagement capabilities, and technical-commercial acumen to translate customer needs into actionable growth opportunities.

You'll collaborate with a diverse group of passionate individuals to deliver sustainable solutions to advance mobility, improve wellbeing, and enhance modern life. In this role, you will:

Strategic Market Development

• Lead the development and execution of the China Pharma & Nutra growth strategy aligned with APAC business objectives.
• Develop a comprehensive understanding of market dynamics, customer needs, competitive landscape and value chain structure to identify growth opportunities and business priorities. 
• Conduct market assessments including market size, addressable market, segmentation, competitive positioning, customer mapping and market share analysis to define growth targets.
• Define strategic priorities across application segments, customer groups, technologies and innovation platforms.
• Formulate market strategy: resource allocation, priorities setting, who to engage and how to win
• Monitor industry trends, consumer behavior, regulatory developments and emerging technologies impacting the nutraceutical, oral care and pharmaceutical markets.

Customer Engagement & Innovation

• • Lead Voice of Customer (VOC) initiatives in China to gather insights on customer needs, market trends and emerging opportunities.
  • Work closely with sales and technical teams to identify strategic customer opportunities and develop market-specific value propositions.
  • Participate in customer visits, technical discussions and business reviews to deepen understanding of customer challenges and future needs.
  • Actively identify customer pain points and translate them into business opportunities for product, service or formulation development.
  • Collaborate closely with regional & global strategic marketing, technical, product management and open innovation teams to develop a robust innovation pipeline for China.
  • Advocate customer and market insights within the organization to drive innovation initiatives and future portfolio development.
  • Support evaluation, screening and commercialization of innovation opportunities relevant to the China market.
  • Support open innovation activities by identifying potential partners, technologies, suppliers, research institutes and external stakeholders that can accelerate growth.

Marketing Communications & Industry Engagement

• • Lead and coordinate China marcom activities, campaigns, trade shows, seminars, webinars and customer engagement events.
  • Develop market-relevant concepts, content and promotional tactical materials to support business growth and technology positioning.
  • Collaborate with regional marcom teams to ensure marketing activities are aligned with strategic business priorities.
  • Support lead generation initiatives through targeted campaigns and industry engagement activities.
  • Support development of customer-facing marketing materials
  • Coordinate launch activities for new technologies, products and concepts, including internal training and customer communication.
  • Represent Lubrizol in relevant industry associations, conferences and external engagement opportunities to strengthen market presence and thought leadership.

Required Qualifications that Enables Your Success

• • Bachelor's Degree in Marketing, Business, Pharmaceutical Sciences, Chemistry, Food Science, Nutrition, Life Sciences, or related discipline.
  • Minimum 5 years of experience in strategic marketing, product management, business development, or application marketing.
  • Strong experience, knowledge and network in China Nutraceutical market
  • Knowledge of Oral Care or Pharmaceutical excipients is an added advantage#

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Lubrizol: Imagined for Life. Enabled by Science. ™ Delivered by You. For nearly 100 years, The Lubrizol Corporation, a Berkshire Hathaway company, has been at the forefront of innovation to enhance everyday life, advance mobility, and make the modern world work better. Our specialty chemistry solutions—from engine oils, performance coatings, and skincare to medical devices and plumbing systems —are powered by the expertise, passion, and commitment of people like you. We tackle the world’s toughest challenges with science-based solutions, deeply understanding our customers to deliver innovative chemistry and differentiated value. Our inclusive culture, dedication to safety, and incredible global talent drive our success. Our solutions meet the evolving needs of the modern world—brought to life by science and, most importantly, delivered by you. Whether you're in the lab, on the production floor, or in the office, you'll be part of a team around the world that empowers you to think boldly, drive results, and contribute to solutions that shape a better, more sustainable future.  We win because of you. Let’s build the future together.