Technical Marketing Manager PCG North Asia

Shape the Future with Us. At Lubrizol, we’re transforming Performance Coating through science, sustainability, and a culture of inclusion. As part of our global team, you’ll be empowered to make a real impact—on your career, your community, and the world around you. 

How You’ll Make an Impact

As Technical Marketing Manager (TMM) for PCG North Asia, you'll be at the forefront of our innovation,  spearheading new business growth within the general industrial coating market, identifying new market opportunities and leading cross-functional teams to develop innovative solutions that address unmet customer needs. You'll collaborate with a diverse group of passionate individuals to deliver sustainable solutions to advance mobility, improve wellbeing, and enhance modern life. In this role, you will:

• Responsible technical / application developments of the functional additives, especially dispersant, defoamer, wetting agents, etc. for Coatings, Inks, and other adjacent markets.
• Develop solid product application roadmap with global R&D team and regional commercial teams.
• Analyze comprehensive related application technical needs to identify product opportunities and build a prioritized project pipeline for new market development initiatives.
• Work closely with MDM, sales team as application expert to ensure successful delivery of new product development projects, fostering cross-departmental collaboration and timely execution.
• Partner with regional marketing managers to conduct thorough new product cost analysis and develop product strategies.
• Train and support sales teams by sharing new market knowledge and product insights, enhancing their capability to drive sales growth.
• Work hand-in-hand with the sales team to facilitate the scale-up of new product sales, ensuring smooth market entry and expansion.
• Assist global marketing teams by collecting and analyzing regional product information to inform broader product marketing strategies.

Required Qualifications that Enables Your Success

• Bachelor's degree in Chemistry, Chemical Engineering, or a related discipline.
• At least 8 years of progressive experience in technical roles, technical marketing roles, preferably within the coating industry.
• Demonstrated success in identifying, developing, and executing new application needs with measurable impact.
• Strong technical background is preferred for related products and applications.
• Strong critical thinking abilities with a proactive approach to problem-solving and decision-making, including identifying potential solutions and evaluating their implications.
• Exceptional influencing, persuasion, and negotiation skills aimed at achieving win-win outcomes.
• Adaptability and flexibility to thrive amidst uncertainty and dynamic market conditions inherent to new product development.
• Excellent communication and presentation skills, capable of engaging diverse audiences and articulating technical concepts clearly.
• Fluency in English, both written and verbal, is essential for effective communication and reporting.
• Willingness to travel frequently (more than 50%) to engage with customers, partners, and internal teams across the region.

Lubrizol: Imagined for Life. Enabled by Science. ™ Delivered by You. For nearly 100 years, The Lubrizol Corporation, a Berkshire Hathaway company, has been at the forefront of innovation to enhance everyday life, advance mobility, and make the modern world work better. Our specialty chemistry solutions—from engine oils, performance coatings, and skincare to medical devices and plumbing systems —are powered by the expertise, passion, and commitment of people like you. We tackle the world’s toughest challenges with science-based solutions, deeply understanding our customers to deliver innovative chemistry and differentiated value. Our inclusive culture, dedication to safety, and incredible global talent drive our success. Our solutions meet the evolving needs of the modern world—brought to life by science and, most importantly, delivered by you. Whether you're in the lab, on the production floor, or in the office, you'll be part of a team around the world that empowers you to think boldly, drive results, and contribute to solutions that shape a better, more sustainable future.  We win because of you. Let’s build the future together.