LEM APAC Marketing Specialist

The Marketing Specialist supports Lubrizol’s Engineered Materials businesses in APAC by executing regional marketing programs and managing day-to-day marketing initiatives that drive growth across the TPU and CPVC technology platforms. This role partners closely with the Regional Marketing Manager APAC, Commercial, Strategic Marketing, and Sales teams to translate business priorities into high-quality marketing and communications deliverables.  

The position is responsible for coordinating integrated campaigns, managing projects from concept through execution, and ensuring alignment across global and regional stakeholders in a highly matrixed organization. Based in Pudong, China, it reports to the LEM Regional Marketing Manager APAC. 

Responsibilities 

• Execute regional marketing programs aligned with APAC business and segment priorities for TPU and CPVC platforms, managing timelines, deliverables, and cross-functional inputs from concept through completion. 

• Project manage integrated marketing campaigns across digital, social, trade media, advertising, events, and other channels to support growth, lead generation, and customer engagement. 

• Coordinate development, localization, review, approval, and maintenance of marketing content, assets, and sales tools, including presentations, literature, digital content, and commercial enablement materials. 

• Identify collateral gaps and support creation of new tools that translate technical content into clear, consistent messaging for regional markets and commercial teams. 

• Manage and optimize digital marketing channels, customer journeys, segmentation, touchpoints, and conversion pathways to improve user experience and marketing effectiveness. 

• Partner with internal teams and external vendors or agencies to prioritize enhancements, execute integrated programs, and ensure alignment with global and regional marketing priorities. 

• Coordinate logistics, planning, and execution for regional tradeshows, conferences, customer events, and key One Lubrizol initiatives. 

• Track, analyze, and report marketing performance using campaign metrics, CRM data, lead generation insights, pipeline visibility, and digital analytics to support decision-making and continuous improvement. 

Education, Skills, Experience, and Qualifications 

• Bachelor’s in marketing, communications, or equivalent from an accredited university or a technical discipline with marketing focus, or relevant equivalent experience.  

• 3+ years of experience in marketing communications and project management in a B2B or B2B2C environment.  

• Fluent in English and proven ability to work across cultures and time zones.  

• Experience building and executing traditional and digital marketing communications plans (within budget) that drive business results. 

• Strong interpersonal skills; experience partnering with internal and external stakeholders and building customer relationships. 

• Exceptional communication and collaboration skills; able to influence cross-functional teams, present clearly to diverse audiences, and translate technical content into compelling marketing messaging. 

• Strong writing skills in English and Simplified Chinese across channels, including the ability to translate technical content into marketing messaging. 

• Strong understanding of digital marketing best practices and trends, with the ability to develop and influence new concepts and techniques. 

• Ability to manage multiple projects and timelines simultaneously. 

• Ability to travel up to 20%.