Business Development Manager, SEA

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Date: Jul 9, 2024

Location: Jurong, SG, 609032

Company: Lubrizol Corporation

About Lubrizol  
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit

We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.   


The Business Development Manager will be responsible for developing and executing the Southeast Asia (SEA) growth strategy, aligned with the regional/global strategies and based on regional/country consumer and customer insights as well as the Market (segment/sub segment), size, growth and trends:

  • Establish a strong connection and working relationship with the global/regional business, marketing and technical teams to execute SEA growth strategy and initiatives
  • Develop a solid understanding of unmet needs in the various sub-regions and sub-segments in the SEA market to drive innovation projects. Lead voice of the customer interviews and new product blueprinting in focus sub-segments
  • Formulate marketing strategies to grow and defend existing business and identify new transformative business opportunities with key accounts
  • Provide leadership to sales, marketing, and technical teams to execute key growth initiatives and projects
  • Develop a comprehensive understanding of current market trends leading to new opportunities, product positioning and value propositions to drive profitable business growth
  • Interface across functions and businesses to facilitate and lead key initiatives that result in differentiating Lubrizol in the market



  • Develop and implement SEA grow strategy for target markets:
    •    Analyze markets and market trends, and make recommendations concerning segment and product strategy
    •    Analyze current capabilities and develop action plans to capitalize on strengths and close gaps
    •    Identify and develop target sub-markets through value and opportunity analysis
    •    Continually monitor changes in the global and regional markets and adjust the strategy accordingly
    •    Conduct and analyze customer interviews across the value chain, translating identified trends and unmet needs into high value opportunities
    •    Identify key customer prospects in targeted markets and establish strong collaborative relationships
  • Product portfolio management
    •    Product positioning and value delivery
    •    Value-based target pricing and margin management
    •    Understand manufacturing capability
  • Develop business case for target markets for Lubrizol to become differentiated leader
  • Identify new product/application development and innovation needs, and manage the innovation pipeline in SEA
  • Lead and facilitate high impact business development growth projects



Education & Professional Background:

  • Bachelor’s degree in business, marketing, chemistry, or engineering
  • MBA with marketing focus is considered a plus
  • Minimum 10 years of business development and/or marketing experience
  • Experience in the chemical/specialty chemical industry and global exposure is highly preferred

Knowledge & Skills

  • Demonstrated ability to work in a matrix organization and business team environment
  • Commercial development acumen including value chain analysis, customer needs analysis, value proposition
  • Excellent verbal and written communication skills
  • Demonstrated leadership and team facilitating skills in a cross-functional environment
  • Strong leadership and interpersonal skills in order to drive results through cross functional environments
  • Expected travel approximately 30%



Ready for your next career step? Apply today and let's shape the future together! 

It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers and communities. 

We work with a relentless commitment to operate safely and responsibly, keeping safety, sustainability, ethics, and compliance at the forefront of everything we do. The well-being of our employees, customers and communities is paramount to our culture and in the way we approach our work.

As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.

One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today. 

More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic. 

Job Segment: Business Development, Marketing Manager, MBA, Manager, Sales, Marketing, Management

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