Global Digital Channel Marketing Manager

Date: Feb 12, 2024

Location: Brecksville, OH, US, 44141

Company: Lubrizol Corporation

Job Location: Brecksville, OH 

Job type: Full-time

Type of role: Hybrid


The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing, and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit

We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.


Join Our Thriving Team at Lubrizol as Global Digital Channel Marketing Manager

Unleash Your Potential. At Lubrizol we're transforming the Beauty & Home industries and looking for exceptional talent to join us on this journey. If you are ready to join an international company with talent around the world, and want to make a real impact, we want you on our team.


As a Global Digital Channel Marketing Manager, you will support our Lubrizol Life Science (LLS) Beauty & Home division. LLS aims to be at the forefront of ingredients innovation and create the most remarkable customer experience. LLS Beauty & Home is a market driven technology business with a strong customer-centric approach, but we want to be faster, simpler and even more customer-centric and future-ready for the connected world through data-led marketing and sales models. To achieve this goal, we are accelerating LLS digital transformation end-to-end to strengthen our value proposition as an organization in an increasingly digitized world.


What you’ll do:

  • Lead the digital experience to create and implement strategies designed to improve the digital customer experience, satisfaction, and conversion.
  • Adopt a continuous improvement mindset: always looking for opportunities to improve the experience and performance of all journeys. Manage, assess, and refine the digital experience life cycle.
  • Plan, execute and oversee all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns, being responsible for the lead management process as well
  • Grow the website traffic and enable digital growth. Track your visitors’ every move online through analytics. Collaborate with internal teams to create landing pages and optimize user experience.
  • Define and implement an e-commerce strategy and other digital sales strategies.
  • Ownership of the global digital marketing budget.
  • Develop, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, identifying marketing optimization opportunities.
  • Continually test and track journeys and propositions to ensure they are driving the correct behavior and delivering optimal UX results. Instrument conversion points and optimize user funnels.
  • Drive change across the entire LLS organization to use modern digital tools and approaches that will further accelerate the company’s growth. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Contribute as an active member of the Marketing Team, that comprises global and regional marketing leaders.
  • Drive advanced customer data collection and analysis through CRM, providing to the business meaningful insights and recommendations to make informed decisions backed by data
  • Become the CRM Business champion, working with all CRM users to develop consistent measurement approaches and create systems to deliver regular reporting to help improve performance and to inform investment decisions for regions, brands, and product lines
  • Develop a deep understanding of the clients’ category and unique business dynamics within the category to define customized marketing initiatives for each cluster of customers.


Skills That Make a Difference:

  • Bachelor or advanced degree in Business, Digital Marketing, Analytics, or a related field. MBA (or equivalent) from an accredited college/university is desired.
  • Minimum 5 years of experience in digital marketing, with hands-on experience in Google Analytics and CRM software (MS Dynamics is desired)
  • Extensive experience with practices and techniques related to web merchandising or online retailing. Sound knowledge of website management and eCommerce usability.
  • Strong understanding of digital analytics, metrics, voice of the Client research with the ability to interpret to make key decisions, and advanced proficiency with web reporting and analytics tools.
  • Solid understanding of digital channels: web, mobile, search and social as well as HTML, CSS, or JavaScript.
  • Experience with search engine optimization, A/B testing, customer journey optimization, lead generation, email marketing and conversion management.
  • Highly creative, out of the box mindset with excellent analytical capabilities.
  • Ability to travel – up to 15% travel, global
  • Excellent verbal and written communication skills


Perks and Rewards That Inspire:

  • Competitive salary with performance-based bonus plans.
  • 401K Match plus Age Weighted Defined Contribution.
  • Competitive medical, dental & vision offerings.
  • Health Savings Account.
  • Paid Holidays, Vacation, Parental Leave.
  • Flexible work environment.

Learn more at!



Ready for your next career step? Apply today and let's shape the future together!

It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.

As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.

One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today. More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic. 


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