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Marketing Specialist, PHC&SE APAC

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Date: Feb 28, 2019

Location: Shanghai, China, CN, 201204

Company: Lubrizol Corporation

BU/Function:  PHC & SE APAC

Location:  Pudong, Shanghai

Job Title:  Marketing Specialist

 

Reporting to (Job Title):

Marketing Manager, Skin Essentials APAC

Reporting to the Job Holder(subordinate):

None

 

 

 

RESPONSIBILITIES / ACCOUNTABILITIES:

 

  • Marketing communication and advertisement
    • Plan the annual regional event and communication calendar, and monitor the deliveries;
    • Responsible for regional adaption and translation of presentations and marketing promotion materials;
    • Organize trade shows and customer seminars;
    • Lead Wechat etc E-marketing platform management to ensure timely delivery and alignment with marketing promotion strategy.
    • Plan and prepare marketing collaterals;
    • Embellish the marketing promotion tools to maximize the advertisement delivery in business support.
  • Competitor landscape analysis
    • Keep watch on the dynamic competition landscape and update the competitor profile quarterly.
  • Market dynamic monitoring
    • New launch, new concept, new move, or any major market dynamics which has short and long-term impact to FMCG industry.
  • Market intelligence collection
    • Use Mintel, Euromonitor to conduct market analysis and segment analysis aligned with project priority and marketing plan.
  • Market trend study
    • Collect trend information and link the trend to consumer need with industrial response, the trend study should be aligned with project/marketing strategy.

 

 

 

REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:

 

  • Bachelor’s degree or above in chemical relevant or marketing major;
  • Minimum of 3 years’ experience in marketing or business function as supporting role, experience in chemical multinationals is preferred;
  • Proficient in Microsoft Office Power Point, Excel and video editing software;
  • Strong organizational and time management skills;
  • Strong interpersonal skills and good team player;
  • Proactive and agile in learning new knowledge and skills;
  • Willing to work extra miles and achieve excellence;
  • Fluent in English, both verbal and written.

 

 

Core Competencies

 

  • Communicate effectively;
  • Collaborate (regionally and globally);
  • Deliver results.

 

 


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