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Regional Marketing Manager, PCG

Date: Nov 28, 2018

Location: Shanghai, China, CN, 200000

Company: Lubrizol Corporation


The position will interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the coatings target markets and is accountable for developing a comprehensive understanding of current market trends and customer needs that result in product offerings and value propositions company can offer to drive innovation project profitable business growth.





  • Lead performance coatings AP marketing team
  • Lead the development and execution of marketing strategies for PCG AP
  • Perform market segment and business opportunity analysis to provide market insights, trends and competitor status through market studies
  • Develop business case for target markets for Performance Coatings to become differentiated leader
  • Develop growth plans by understanding the market/customer’s needs and business
  • Identify product development needs, evaluate productiveness and marketing initiatives ROI
  • Identify any gaps with current capabilities and develop action plans to address those gaps
  • Lead and facilitate business development growth projects.
  • Interaction with global innovation team to drive regional innovation projects
  • Tailor marketing activities to regional needs throughout Asia Pacific
  • Develop and supervise regional marketing budget



    REQUIREMENTS (education, experience, competencies and specific job requirements):


  • Bachelor’s degree in business, marketing, chemistry, or chemical engineering.
  • Minimum 5 years of strategic marketing and business development experience.
  • Experience in Coatings (Graphic Arts) market segment. (Raw material supplier, Formulator)
  • Commercial development acumen including value chain analysis, customer needs analyses, value proposition.
  • Excellent verbal and written communication skills.
  • Demonstrated leadership and team facilitating skills.
  • Demonstrated ability to work in a matrix organization and business team environment.
  • Strong leadership and interpersonal skills in order to drive results through cross functional environments.
  • Travel required 30-40%

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