Sr Manager APAC PCG Marketing

ACCOUNTABILITY:

The position will interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the coatings target markets and is accountable for developing a comprehensive understanding of current market trends and customer needs that result in product offerings and value propositions company can offer to drive innovation project profitable business growth.

RESPONSIBILITIES:

• Lead the development and execution of marketing strategies for PCG AP
• Perform market segment and business opportunity analysis to provide market insights, trends and competitor status through market studies
• Develop business case for target markets for Performance Coatings to become differentiated leader
• Develop growth plans by understanding the market/customer’s needs and business
• Identify product development needs, evaluate productiveness and marketing initiatives ROI
• Identify any gaps with current capabilities and develop action plans to address those gaps
• Lead and facilitate business development growth projects
• Interaction with global innovation team to drive regional innovation projects
• Tailor marketing activities to regional needs throughout Asia Pacific
• Develop and supervise regional marketing budget

REQUIREMENTS – EDUCATION, EXPERIENCE, SKILLS:

Education & Professional Background:

• Bachelor’s degree in business, marketing, chemistry, or chemical engineering.
• Minimum 5 years of strategic marketing and business development experience.
• Experience in Coatings (Graphic Arts) market segment. (Raw material supplier, Formulator)

Knowledge & Skills

• Commercial development acumen including value chain analysis, customer needs analyses, value proposition.
• Excellent verbal and written communication skills.
• Demonstrated leadership and team facilitating skills.
• Demonstrated ability to work in a matrix organization and business team environment.
• Strong leadership and interpersonal skills in order to drive results through cross functional environments.

Others

• Travel required 30-40%

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