Marketing Specialist 市场专员

PURPOSE:

To develop and execute marketing communication plans, conduct marketing research & intelligence study, implement marketing operations tasks to support PCG (Performance Coating) AP team.

RESPONSIBILITIES / ACCOUNTABILITIES:

Marketing communications:

Develop and execute marketing communication plans to achieve highest return on marketing investment.

• ​​​​In line with the global communication guidance and regional business growth strategy, develop and execute clearly-defined advertising & promotion objectives and execution plan;
• Organize trade shows and customer/industry seminars and conference;
• Identify and recommend suitable publishing media & commercial activities for advertise & promotion;
• Preparation of literature – Product selectors, sell sheets, customer presentations and any documentation related to MarComm activities;
• Work with global communication team to develop and maintain Asian language websites;
• Manage customers, distributors and alliances database to support email marketing campaigns, e-newsletters, invitations, social media promotions etc.;
• Develop and track year-to-date marketing spending to ensure within budget;
• Manage team internal news letter;

Marketing operations:

Daily marketing operation tasks to support regional marketing manager(RMM) and MDM team.

• Manager & maintain PCG AP Share-point site;
• Manage and coordinate with RMM for products management to support AP business activities;
• Assist marketing team for industrial conference enrollment & payment;
• Organize PCG regional meeting and marketing team meeting;

Market research & analysis:

• Conduct project-based market research to understand LZ marketing positioning, industry trends, customer needs and competitive analysis based on a pre-agreed scope provided by RMM;
• Utilize LZ Library, industry organization membership and desktop research to generate reports on stated focus segment;

Competitive intelligence:

• Improve our understanding of competitive landscape and competitors’ strategic moves;
• This intelligence will in turn support strategic pricing and our other strategic activities;

REQUIREMENTS - EDUCATION, EXPERIENCE, SKILLS:

• 3-5 years’ experience in Marketing (including MarCom or Marketing Operation). Experience in chemical MNC is preferred;
• Degree in Marketing / Marketing Communication/ Business / Chemicals;
• Competent in MS Excel, Powerpoint;
• Excellent planning and organization skill;
• Excellent interpersonal and communication skill, good team player;
• Proactive and agile in learning new knowledge and skills;
• Willing to work extra miles and achieve excellence;
• Fluent in written and spoken English and Mandarin;