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Business Development Manager, Estane

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Date: Mar 4, 2021

Location: Pudong New District, 31, CN, 201204

Company: Lubrizol Corporation


As Business Development Manager, you are responsible for growth of the Industrial segment in line with regional and global goals by identifying and assessing new innovation opportunities that are significant, valuable and defendable. You will be accountable for assessing market opportunities, develop and implement marketing strategies and marketing plans, lead growth initiatives that would position Lubrizol for sustainable profitable growth.



  • Develop in-depth market knowledge with the goal to understand market size, trends, potential, profits, requirements, key players, and opportunities, resulting in a regional and/or global strategy for that market.
  • Create value through market intimacy and innovation by understanding global and regional market trends, customer unmet needs, assess market potential, identify and develop target sub-segments through value and opportunity analysis, and define marketing strategy.
  • Identify any gaps in existing capabilities and develop action plans to address those gaps.
  • Identify and lead innovation and growth opportunities that align with segment strategy and will result in sustained profitable growth.
  • Propose, develop and implement marketing plans to achieve the marketing strategy and business objectives.
  • Identify, generate and capture more value from both new and existing solutions.
  • Define and refine key strategic customers/OEMs and establish strong collaborative relationships.
  • Use market expertise to help direct sales efforts as it relates to new opportunities, pricing, and sales contracts.    
  • Establish product pricing guidelines, managing the price to ensure business sustainability.
  • Launch new products, gain early market acceptance and accelerate penetration.
  • Work within global marketing organization, to develop regional OEM strategies and maintain business relationship.


  • Bachelor’s Degree in Chemistry, polymer science, engineering or related field. MBA preferred.
  • Minimum of 5 years of commercial experience on Specialty Chemical Business, in MNC is a plus.
  • Proven track record of success at developing and implementing effective business development strategies, wire & cable, auto market application experience preferred.
  • Successfully demonstrated B2B market development & market research/analysis capability.
  • Demonstrated ability to work in a matrix organization and business team environment.
  • Mandarin and excellent English skills.
  • Willing to travel min 50%.



  • Self-motivated, with strong sense of urgency and drive for results.
  • Sound conceptual thinking, problem solving and decision making skills. Proactively presents issues with recommended solutions, implications and alternate options.
  • Compelling influencing, persuasion and negotiation skills – seeks win-win solutions.
  • Good organizational ability, able to work with and through others in a matrix organization and in cross-functional business teams.
  • Flexible and adaptable, tolerant of uncertainty inherent to dynamic business conditions and new product development.
  • Sound business analysis and financial/business management skills.

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