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Market Development Manager - PCG, South Asia

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Date: Jun 1, 2022

Location: Mumbai, MH, IN, 400079

Company: Lubrizol Corporation

Lubrizol Advanced Materials is an essential ingredient in improving lives. Our innovative products enhance the shampoos, lotions and soaps you use; the medicine you take; the sports apparel and shoes you wear; the detergents that keep your whites whiter and your colors from fading; the medical devices that speed your recovery and enhance your comfort; the specialty coatings that make your wood furniture, floors and cabinets more durable, more beautiful and more sustainable; and the plumbing systems in your home that will never corrode, pit or scale.  With such a diverse portfolio, Lubrizol Advanced Materials offers unparalleled career growth opportunities for top-talent.  To learn more about each of our core businesses, click on the following links: Engineered PolymersPersonal CareHome CareLubrizol LifeSciencesPerformance Coatings, and Lubrizol CPVC Piping Systems.




Title               :                  Market Development Manager – PCG, South Asia

Reports To    :                  Business Director, PCG-South Asia 

Location        :                  Mumbai (Vikhroli)         


Summary of the Role:

Lead Market  development activities in Hyperdispersant, Surface Modifiers, Resins and Polymers areas. Accountable for new customers & existing customers, new applications development, existing product new applications development , market & competition data assimilation to ascertain Lubrizol's market position and drive the organization to a sustained market leader position within the Paints, Coatings, Inks and Adhesives market segments in India. Establish customer accounts or prospects in the Resin & polymer Platform in South Asia region within the designated geographic territory.


Key Activities

  • Implement  market development strategy & activities for Hyperdispersant, Surface Modifiers, Resins and Polymers platforms through value creation approach to customers.
  • Build in a pipeline of relevant opportunities for PCG South Asia.
  • Lead market development in terms of identification , management and growth of all avenues through which business opportunities could be maximized and is expected to augment the business through various value creation and market driven activities
  • Establish the sales & market development strategy for Resin and Polymer Platform in South Asia region in order to identify the value-added opportunities and develop differentiated innovation projects to drive growth.
  • Responsible for the budget numbers of Resin & Polymer platform for both direct customers & distributor.
  • Responsible for market research and market development, to explore / exploit opportunities.
  • Liase with technical teams internally to work on innovation projects. Cooperates closely with Sales to introduce new concepts and products to the market.



  • Provide market information on existing/ prospective customers of the given territory.
  • Achieve the Marketing goals for business growth and align the sales strategy with organization strategy.
  • Achieve growth and develop business and preempt market requirement so as to provide relevant solutions.
  • Foster and grow the appropriate business relationships both internally and externally
  • Follow up and handling of customer complaints in co-operation with logistics group for Resins and Polymers
  • Gather customer needs through VOC interviews.


Requirements (education, experience, competencies and specific job requirements):

Education / Certification:

  • Minimum B. Tech Chemical technology /Chemistry/ applied sciences /with focus on paints pigments Inks and varnishes.
  • Post Graduate qualification preferred .


Experience and Skills:  

  • Minimum 12 to 15  years of relevant industry experience.
  • Previous experience working in a similar role with sales experience will be an added advantage.
  • Skillset of negotiation, influencing and strategic thinking will be an added advantage


Competencies for the Role:

  • Delivers Results
  • Strategic Thinking
  • Engages and Influences
  • Commercial Acumen



About Us : Lubrizol Advanced Materials India Private Limited (LZAM) is part of The Lubrizol Corporation a Berkshire Hathaway company, an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets.

LZAM South Asia is having diverse business segments and plants in India and is responsible for business development of ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol’s industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers’ products, while reducing their environmental impact.

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