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Strategic Marketing Manager

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Date: Dec 27, 2017

Location: Midland, Michigan, US, 48642

Company: Lubrizol Corporation

Req ID: 34942

 

CPI Fluid Engineering, a division of The Lubrizol Corporation, is a world leader in synthetic compressor lubricants. CPI connects the best of both worlds – the production capabilities and technical resources of major equipment and lubricant manufacturers with the flexibility and responsiveness of a service-oriented organization. We are looking for top talent to help inspire new ideas, create opportunities and enable the advancement of innovative technologies. We offer abundant opportunities for career growth in a challenging, collaborative environment. Learn more about how we are achieving Success Together.

 

Strategic Marketing Manager

 

Summary

 

The Strategic Marketing Manager – Compressor Lubricants is in charge of the long-term market strategy. Operating mostly in the 18-60 months horizon he/she will own the Marketing Plan Process,    encompassing the development of meaningful value propositions, segmentation, value chain analysis, geographical and segment participation strategies, the analysis and assessment of CPI’s competitive strengths and challenges, evaluating the capabilities of the competition, reviewing the global market to determine and anticipate customer needs and determining, in collaboration with CPI's technology group, improved and new product offerings with emphasis on low GWP and high efficiency lubricants.

 

Key Skillsets

 

  • Quick learner with excellent communication and presentation skills
    • Ability to gain a quick overview of the market, key players and the general technology
    • Ability to develop rapport with key internal team players and stakeholders/management and customers
  • Excellent team player with leadership skills
    • Ability to influence team through thought leadership or actual team leadership  
  • Ability to develop market insights for business segment and translate them into definable business opportunities tat
    • Understand market trends, key players and addressable market size
  • Creative thinker who can establish differentiated strategies
    • Understand competitive landscape and core competencies of our company to develop sustainable and differentiated strategies
  • Familiarity with the Marketing Plan Process in a B2B environment

     

 

Key Responsibilities

 

  • Development, communication, and implementation of comprehensive marketing plan
  • Constantly scan the environment, analyzing industry trends and assessing business impact
  • Work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit
  • Ensure all commercial assumptions are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects
  • Work in close partnership with the Sales Team and the Global OEM liaison to develop and maintain a robust front-end innovation pipeline  based on end-users and customers’ needs
  • Develop recommendations for strategic relationships where they make sense
  • Identify innovation opportunities for
    • Market positioning of products and selling strategies 
  • Develop ideas and related strategies to launching new products
    • Consider branding and channels to market as well as promotional campaigns
    • Work closely with product management to establish pricing
  • Present plans to management team for enhancement/approval
    • Develop market information, value chain analysis and potential market opportunity
    • Competitive landscape and market risks
    • Evaluate scenarios and recommend best options for maximal return on investment
  • Coordinate the internal functions to develop and execute the low GWP strateg

     

Travel Expectations

  • 30% Travel may be required

 

Midland, Michigan offers a great quality of life with a mix of small-town America character blended with big-city opportunities.  Our residents enjoy artistic, cultural and recreational opportunities fit for communities many times our size – all with the convenience and charm of a county of 83,000 people.  There is so much more to see and experience right here in Midland County and we invite you to experience this great quality of life that Midland has to offer. 

 

Lubrizol is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.


Nearest Major Market: Midland Michigan
Nearest Secondary Market: Saginaw

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