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Global Strategic Marketing Manager, Refrigeration & AC Compressors 1

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Date: Jan 5, 2021

Location: Midland, MI, US, 48642

Company: Lubrizol Corporation

CPI Fluid Engineering, a division of The Lubrizol Corporation, is a world leader in synthetic compressor lubricants. CPI connects the best of both worlds – the production capabilities and technical resources of major equipment and lubricant manufacturers with the flexibility and responsiveness of a service-oriented organization. Lubrizol, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact.  Lubrizol produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, and additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of resins and additives.


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Global Strategic Marketing Manager - Industrial

This position with CPI Fluid Engineering, reporting to the Product & Marketing Director, has responsibility for developing and overseeing the long-term market strategy. Operating mostly in the 18-60 months horizon he/she will own the Marketing Plan Process, encompassing the development of meaningful value propositions, segmentation, value chain analysis, geographical and segment participation strategies, channel strategies, the analysis and assessment of CPI’s competitive strengths and challenges, evaluating the capabilities of the competition, SWOT analysis, reviewing the global market to determine and anticipate customer needs and determining, in collaboration with CPI's technology group, improved and new product offerings with emphasis on industrial lubricants.


Key Accountabilities & Responsibilities

  • Development, communication, and implementation of comprehensive global marketing plan;
  • Constantly scan the environment, keep abreast analyzing industry trends and assess business impact and be considered as the subject matter expert
  • Work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit;
  • Ensure all commercial assumptions (NPV, IRR, Payback, etc.) are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects;
  • Work in close partnership with the Sales Team to develop and maintain a robust front-end innovation pipeline based on end-users and customers’ needs;
  • Develop and present recommendations to CLT/BLT for strategic relationships where they make sense
  • Identify innovation opportunities for Market positioning of products and selling strategies; 
  • Develop ideas and related strategies, work in close partnership with PM to launch new products:
    • Consider branding and channels to market as well as promotional campaigns;
    • Work closely with product management to establish pricing.
  • Present plans to management team for enhancement/approval:
    • Develop market information, value chain analysis and potential market opportunity;
    • Competitive landscape and market risks;
    • Evaluate scenarios and recommend best options for maximal return on investment.


Key Performance Metrics

  • YOY Contribution Margin growth
  • Unit Margin Improvement(UOI)
  • Effective  Strategic Marketing Plan implementation


Requirements – Education, Experience, Skills

  • Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering or engineering related discipline.  Candidates with an MBA are desirable;
  • A minimum of 8+ years of prior experience in combination of Sales, Marketing, Product & Project Management roles;
  • Quick learner with excellent communication and presentation skills:
    • Ability to gain a quick overview of the market, key players and the general technology;
    • Ability to develop rapport with key internal team players and stakeholders/management and customers.
  • Excellent team player with leadership skills:
    • Ability to influence team through thought leadership or actual team leadership.  
  • Ability to develop market insights for business segment and translate them into definable business opportunities:
    • Understand market trends, key players and addressable market size.
  • Creative thinker who can establish differentiated strategies:
    • Understand competitive landscape and core competencies of our company to develop sustainable and differentiated strategies.
  • Familiarity with the Marketing Plan Process in a B2B environment;
  • Demonstrated track record of effective leadership in past roles;
  • Financial acumen and analytical capabilities;
  • Strong organizational skills; ability to manage and prioritize tasks/projects;
  • Must earn the confidence of the sales organization;
  • Proficiency in Excel, Word, PowerPoint.


Midland, Michigan offers a great quality of life with a mix of small-town America character blended with big-city opportunities.  Our residents enjoy artistic, cultural and recreational opportunities fit for communities many times our size – all with the convenience and charm of a county of 83,000 people.  There is so much more to see and experience right here in Midland County and we invite you to experience this great quality of life that Midland has to offer. 

Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.


Do You Need Assistance?

Please let us know if you need an accommodation to proceed with your application for a posted job, or with any other aspect of the interview or assessment process.  You can either call 440-943-4200 and ask for Talent Acquisition or send an email to talentacquisition@lubrizol.com. Please note that this phone line and email address are not to be used for checking on the status of an already submitted application and not to be used by third party recruiters.

Nearest Major Market: Midland Michigan
Nearest Secondary Market: Saginaw

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