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Demand Creation Territory Manager

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Date: May 5, 2022

Location: Denver, CO, US, 80204 Salt Lake City, UT, US, 84101 Kansas City, MO, US, 64101

Company: Lubrizol Corporation


The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.

At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Read the cover story in Smart Business Magazine to learn how Lubrizol plans to advance its growth.


Summary of Responsibilities

The purpose of this unique role is to develop and create additional demand for Lubrizol’s products via Prospecting and Closing new business (Deals and Specifications), Account & Territory Management (Contractors, Distribution), Opportunity Management (Engineers, Distribution, Building Construction Projects), training and consulting on Lubrizol’s products.  The Sales Account Manager will execute on Sales Activities in a territory and/or market segment(s) so that our direct customers’ sales increase. Moreover, this role is key in influencing the long-term strategic business plans based on their insights into the marketplace. This is a remote role with a preferred base of Denver, Colorado.  Territory responsibilities will include – Colorado, Utah, New Mexico, Oklahoma, and Kansas .


Essential Job Functions  

  • Prospecting Management for new opportunities and self-generating more than 50-percent of your pipeline annually 
  • Account Management with Contractors, Distribution, and our licensee sellers – maximize the long-term value of select customers. Consulting service, support, training, and opportunity management
  • Opportunity Management – generating awareness with engineers, securing specifications, driving contractor/distribution conversions, and new construction project wins
  • Territory Management – developing and execute on Individual Territory Plans that allocate effort efficient across different types of customer to optimize our business growth profile
  • Segment focus: Commercial Plumbing, Industrial, and HVAC, with secondary duties supporting Fire Protection (Commercial and Residential), Residential multi and single-family construction, and prospecting for Industrial opportunities
  • Close collaboration with Marketing on development and execution of our go-to-market strategies
  • Sponsor and train at product educational events and activities to build interest and demand for Lubrizol’s products. 
  • Attend and support trade shows and conferences to promote the benefits of Lubrizol’s products, both via educational events and those that are customer-oriented,
  • Responsive to the customers’ needs and follow through on all aspects of request, both written and verbal.
  • Present to various groups within the customer’s organization when needed.
  • High quality and timely CRM reporting per established guidelines and assigned KPI’s (sales activities, project/account deals, specifications, new business development, training).
  • Develop a thorough understanding of technology, key product attributes, applications, and performance requirements in the focus market segments
  • Identify, develop, and implement business development initiatives that open-up the available market for our products (e.g. new codes and standards that allow our product categories)


Skills, Qualifications, Experience, Special Physical Requirements:

  • Minimum of 10-years of technical sales, marketing, b-to-b, and/or business development experience
  • Thermoplastics product knowledge and Plumbing/HVAC and Industrial PVF products a plus 
  • Ability to travel domestically (60-80%)
  • Demonstrated abilities and successes in implementing new product, solution, technology and value selling programs
  • Hunter mentality in terms of identifying and closing new business opportunities
  • Belief in, and proven success with, traditional prospecting for securing meetings – cold calls, walk-in, and a high level of comfort picking up the phone and calling prospective customers.



Success Competencies:

  • Prospecting
  • Self-Generating Pipeline Opportunities
  • Business Acumen
  • Building Relationships
  • Decision Making
  • Execution
  • Focus on customers
  • Networking
  • Influence
  • Results Orientation
  • Strategic Thinking
  • Highly Self Motivated
  • Existing relationships in target industries is a plus
  • Bi-Lingual English / Spanish is preferred (not required)








While headquartered in the United States, Lubrizol is truly a global specialty chemical company.  We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.


Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.

Nearest Major Market: Denver

Job Segment: Field Sales, Business Development, Consulting, Manager, Marketing Manager, Sales, Technology, Management, Marketing