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Strategic Marketing Manager

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Date: Nov 28, 2020

Location: Brecksville, OH, US, 44141

Company: Lubrizol Corporation

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Strategic Marketing Manager – Surface Protection

Reporting to the Global Marketing Manager of Engineered Polymers’ Surface Protection Segment, this role has responsibility for contributing to and supporting the tactical and long-term strategies of thermoplastic polyurethane (TPU) solutions in Surface Protection applications for the N.A. region. Operating mostly in the 1-3 year horizon he/she will own the innovation pipeline and analyze market opportunities to determine and anticipate market needs and, in collaboration with the technology group, validate new applications and new product offerings. In support of this would be a requirement to develop marketing plans encompassing the development of meaningful value propositions, segmentation, value chain analysis, positioning strategies, analysis and assessment of the segment’s competitive strengths and challenges.


Key Accountabilities & Responsibilities

You will be accountable for identifying new opportunities, developing and executing marketing strategies and driving new profitable growth for the segment in line with short- and long-term targets. 

  • Develop a deep market understanding of target market sub-segments.
  • Understand market trends and manage opportunities for customers in a proactive manner by understanding the customers’ needs and business.
  • Identify and develop new target markets and customers through value and opportunity analysis, market and customer intimacy; take the necessary actions in order to become the differentiated leader.
  • Determine strengths and build on those strengths by focusing on identifying and developing new growth opportunities in order to become a more proactive solutions partner.
  • Lead the innovation projects and convert to commercial products. Manage innovation pipeline and work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit.
  • Identify gaps in current capabilities and develop action plans to address them. 
  • Work closely with the cross functional team to launch new products, gain early market acceptance, and accelerate penetration.
  • Identify, generate and capture more value from both new and existing solutions.
  • Identify new customers and establish strong, collaborative relationships.


Key Performance Metrics

  • Innovation Pipeline (short-long term projected sales trajectory)
  • New product sales and profit margin
  • Development of value-add solutions and implementation of new business models
  • Effective Marketing Plan development and implementation, including channel strategy


Requirements – Education, Experience, Skills

  • Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering or engineering related discipline.  Candidates with an MBA are preferred.
  • A minimum of 7 years of experience in Strategic Marketing roles in a B2B environment.
  • Commercial development acumen including: value chain analysis, customer needs analysis, definition of value proposition, marketing positioning, and a track record of success.
  • Highly competent in developing and implementing strategies. 
  • Demonstrated track record of effective leadership and execution from strategy development through to commercialization.
  • Quick learner with excellent communication and presentation skills:
    • Ability to gain a quick overview of the market, key players and the general technology;
    • Ability to develop rapport with key internal team players and stakeholders/management and customers.
  • Excellent team player with leadership skills:
    • Ability to influence team through thought leadership or actual team leadership.  
  • Financial acumen and analytical capabilities;
  • Strong organizational skills; ability to manage and prioritize tasks/projects;
  • Travel up to 30%


Lubrizol offers competitive benefits including medical, dental, vision, 401k and more. Click HERE to explore all of the benefits we offer!

Nearest Major Market: Cleveland

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