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Regional Marketing Manager, Performance Coatings

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Date: Sep 7, 2021

Location: Brecksville, OH, US, 44141

Company: Lubrizol Corporation


The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.

At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Read the cover story in Smart Business Magazine to learn how Lubrizol plans to advance its growth.


Regional Marketing Manager – Performance Coatings

Reporting to the North America Business Director of Performance Coatings, this role has responsibility for contributing to and supporting the tactical and long-term strategies of the coating business in the North America region. Operating mostly in the 1-3 year horizon he/she will own the innovation pipeline and analyze market opportunities to determine and anticipate market needs and, in collaboration with the technology and global marketing groups, validate new applications and new product offerings. In support of this would be a requirement to develop marketing plans encompassing the development of meaningful value propositions, segmentation, value chain analysis, positioning strategies, analysis and assessment of the segment’s competitive strengths and challenges. Also responsible for pricing and margin management (in conjunction with the regional sales managers).

 Key Accountabilities & Responsibilities

You will be accountable for identifying new opportunities, developing and executing marketing strategies and driving new profitable growth for the segment in line with short- and long-term targets. 

  • Develop a deep market understanding of target market sub-segments.
  • Understand market trends and manage opportunities for customers in a proactive manner by understanding the customers’ needs and business.
  • Identify and develop new target markets and customers through value and opportunity analysis, market and customer intimacy; take the necessary actions in order to become the differentiated leader.
  • Identify gaps in current capabilities and develop action plans to address them. 
  • Lead the implementation of regional innovation projects and conversion to commercial products. Manage innovation pipeline and work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit
  • Work closely with the cross functional team to commercialize & launch new products, gain early market acceptance, and accelerate penetration.
  • Lead product- or market-focused task forces for implementing strategic growth initiatives in the North America region (e.g., initiatives to grow additives product lines).
  • Communicate with regional counterparts to coordinate and leverage market and product development strategies and regional pricing initiatives.
  • Identify, generate, and capture more value from both new and existing solutions.
  • Manage the marketing communication and regional tradeshow strategies and tactics to support new product and new market sales growth.
  • Analyze profitability by product line and markets, recommending pricing actions to maintain or improve margins for existing and new products.

Key Performance Metrics

  • Regional Innovation Pipeline (short-long term projected sales trajectory)
  • Improved quality/value of opportunities in the pipeline (as shown in Dynamics CRM Database)
  • New product launches, and sales and profit margin growth
  • Effective Marketing Plan development and implementation, including channel strategy
  • Customer-specific product strategies at global and key regional accounts
  • Promotion and advertising effectiveness and budget management

Requirements – Education, Experience, Skills

  • Bachelor’s degree, preferably in Marketing, Business, Chemistry, Chemical Engineering or engineering related discipline.
  • A minimum of 5 years of experience in Strategic Marketing roles in a B2B environment.
  • Commercial development acumen including: value chain analysis, customer needs analysis, definition of value proposition, marketing positioning, profit margin analysis, and a track record of success.
  • Highly competent in developing, communicating, and implementing product and market strategies. 
  • Experienced in launching new products, including developing clear value propositions and strong selling cases.
  • Experienced in developing marketing communication strategies & supporting literature development, along with planning and managing trade show participation.
  • Demonstrated skills in effective cross-functional and cross-cultural (ie, inter-regional) communications
  • Demonstrated track record of effective leadership and execution from strategy development through to commercialization.
  • Quick learner with excellent communication and presentation skills:
    • Ability to gain a quick overview of the market, key players and the general technology;
    • Ability to develop rapport with key internal team players and stakeholders/management and customers.
  • Excellent team player with leadership skills:
    • Ability to influence team through thought leadership or actual team leadership.  
  • Travel up to 30%

While headquartered in the United States, Lubrizol is truly a global specialty chemical company.  We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.


Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.

Nearest Major Market: Cleveland

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