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Digital Marketing Manager

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Date: Jul 22, 2022

Location: Brecksville, OH, US, 44141

Company: Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.
 

Essential Job Functions 

As our Global Digital Experience Manager, you will:

  • Lead the digital experience to create and implement strategies designed to improve the digital customer experience, satisfaction and conversion.
  • Adopt a continuous improvement mindset: always looking for opportunities to improve the experience and performance of all journeys. Manage, assess and refine the digital experience life cycle.
  • Plan, execute and oversee all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, being responsible for the lead management process as well
  • Grow the website traffic and enable digital growth. Track your visitors’ every move online through analytics. Collaborate with internal teams to create landing pages and optimize user experience.
  • Create an e-commerce strategy and other digital sales strategies.
  • Ownership of the global digital marketing budget.
  • Develop, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, identifying marketing optimization opportunities.
  • Continually test and track journeys and propositions to ensure they are driving the correct behavior and delivering optimal UX results. Instrument conversion points and optimize user funnels.
  • Drive change across the entire LLS organization to use modern digital tools and approaches that will further accelerate the company’s growth. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Contribute as an active member of the Marketing Team, that comprises global and regional marketing leaders.

 

Skills, Qualifications, Experience, Special Physical Requirements:

  • Bachelor or advanced degree in Business, Digital Marketing, Analytics or a related field. MBA (or equivalent) from an accredited college/university is desired.
  • Minimum 5 years of experience in digital marketing, with hands-on experience in Google Analytics and CRM software (MS Dynamics is desired)
  • Extensive experience with practices and techniques related to web merchandising or online retailing. Sound knowledge of website management and eCommerce usability.
  • Strong understanding of digital analytics, metrics, voice of the Client research with the ability to interpret to make key decisions; advanced proficiency with web reporting and analytics tools.
  • Solid understanding of digital channels: web, mobile, search and social as well as HTML, CSS and JavaScript.
  • Experience with search engine optimization, A/B testing, customer journey optimization, lead generation, email marketing and conversion management.
  • Highly creative, out of the box mindset with excellent analytical capabilities.
  • Ability to travel – up to 15-20% travel, global
  • Excellent verbal and written communication skills

 

While headquartered in the United States, Lubrizol is truly a global specialty chemical company.  We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.

 

Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.


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