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Digital Marketing Manager

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Date: Sep 9, 2021

Location: Brecksville, OH, US, 44141

Company: Lubrizol Corporation


The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.

At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. Read the cover story in Smart Business Magazine to learn how Lubrizol plans to advance its growth.

Digital Marketing Manager


We are looking for an experienced digital market manager to join our marketing team within our Lubrizol Advanced Materials Health Business. Reporting to the Senior Director, Global Connected Marketing, this person will be responsible for the following:


  • Develops SEO strategy and manages execution across our businesses.
  • Develops and executes digital asset, campaign, and web measurement strategies.
  • Creates, manages, and reports on digital campaigns using Microsoft Dynamics CRM marketing module as well as a variety of additional promotional and reporting sources (Google, LinkedIn, etc).
  • Identifies appropriate data, collection sources and methods to help drive the success of our immediate and longer-term digital marketing efforts, recommending performance goals, KPIs, and data collection methodology at the asset and campaign levels.
  • Collects data, measures, and reports out on a variety of asset and campaign success metrics. Requires experience and knowledge using CRM systems plus a variety of online data sources.
  • Proactively continues to grow and develop this critical piece of our digital marketing program, evolving data collected, collection methods, and report outs as needed.
  • Uses visualization tools and expertise to interpret and present findings, while also supporting ad hoc requests for performance metrics and/or data. Focus is on actionable, commercially oriented insights and recommendations. Ex, Google Data Studio.
  • Functions as our Microsoft Dynamics CRM lead.
    • Establishes workflows and optimizes standards for entering data in the CRM.
    • Recommends ways to improve usage of the CRM through automating basic everyday tasks.
    • Executes marketing campaigns in Dynamics.
    • Customizes and pulls marketing reports from the CRM.
    • Analyzes the marketing reports to determine what kind of customer trends the business should respond to.



  • Bachelor's degree in marketing or other related field.
  • 3 years-experience in digital marketing analytics/digital marketing.
  • Experience in CRM tools, especially Microsoft Dynamics preferred.
  • Experience with analytical and reporting tools, including Google Analytics and others.
  • Deep knowledge of digital marketing across social, display, and programmatic platforms.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent communication, interpersonal and collaboration skills, with ability to work effectively with others help “get them onboard” to support his/her ideas.
  • Self-starter with initiative and drive, who is excited about bringing new ideas to a traditional company and who doesn’t get discouraged by slow movement internally or “outmoded” mindsets.
  • Enthusiastic willingness to learn, develop, and grow with the needs of the role.
  • Fast learner, who can pick quickly learn industry and end markets (if necessary) and who can immediately align his/her work to the financial and business goals of the organization.
  • Expert in his/her field, successful internal “evangelizer.”
  • Experience creating, managing, and reporting out on Microsoft Dynamics marketing campaigns is a plus!


Lubrizol Offers Competitive Benefits Including:

Medical, Dental, Vision, 401K Match and more!

Click HERE to learn more!


With multiple facilities in and around Cleveland, Ohio, Lubrizol is located in one of the largest economic regions in the United States. For the last seven years Lubrizol has been named one of the top workplaces in Northeast Ohio, and in 2016 was judged as the number one workplace by Northeast Ohio’s annual Top Workplaces survey. Buzzing with business, culture, knowledge and entertainment, Northeast Ohio is a vibrant place for people of all ages and walks of life to live, learn, work and play.  This region offers a little bit of everything for everyone - ethnically-diverse communities, affordable housing, award-winning schools and universities, world-class healthcare, indoor waterparks and zoos, ski resorts, museums, halls of fame, one of the longest water-fronts in the country, and the most concentrated square mile of art, cultural, education and health institutions in the nation.  From making your heart race at Cedar Point, to attending a professional sporting event or biking or hiking through over the 100,000 acres of state parks, to catching a Broadway show at Playhouse Square - the second largest performing arts center in the country, you can make it happen right here in Cleveland, Ohio.


Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.


Do You Need Assistance?

Please let us know if you need an accommodation to proceed with your application for a posted job, or with any other aspect of the interview or assessment process.  You can either call 440-943-4200 and ask for Talent Acquisition or send an email to talentacquisition@lubrizol.com. Please note that this phone line and email address are not to be used for checking on the status of an already submitted application and not to be used by third party recruiters.

Nearest Major Market: Cleveland

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